Innovation of new product and services development

Management engineering and real estate economics

Host Department
Department of Management and Engineering

Research Topic B

Abstract of the proposed UNIPhD research project

The increasing complexity and uncertainty of today’s business require companies to develop new entrepreneurial models by discovering and introducing knowledge resources. The objective of the project is to develop and verify a set of new knowledge-based models on “entrepreneurship for future” with their distinguishing characteristics by case studies under complexity and sustainability. The project will involve case studies, factor analysis, theoretical framework construction and empirical model verification. A combination of qualitative and quantitative methods will be employed to evaluate the constructed models and estimate the expected impacts of future. Given the current complex background, the innovative approach to problem-solving with a knowledge-based methodology in this project represents a cutting-edge interdisciplinary field.

Short bio

Furong Cai has received her MSc in Corporate Management and BSc in Mathematics and Applied Mathematics. During her master’s degree, she actively contributed to a significant project funded by the National Social Science Foundation, assuming a major role. She also led a Postgraduate Innovation Project. Her research efforts have resulted in the publication of seven papers, including four in CSSCI Journals (Chinese Social Sciences Citation Index). Notably, three of her papers won awards. Furong has obtained several honors, such as the Provincial Outstanding Graduate and the University Outstanding Dissertation Award. She also worked as a research intern at the Office of Social Science Research at Changzhou University in China before.